Hospital Marketing Evaluation/Adjustment Plans

As the economy continues to make an impact, hospitals are adjusting with a variety of cost cutting measures. Some executives are quickly pulling the trigger with a freeze on capital purchases, while others are using a variety of broad-based cost cutting measures.

As departments without direct patient contact are perceived as the easier layers to peel, functions such as marketing, PR and community relations can quickly be disbanded or dramatically cut back. However, properly executed marketing initiatives are extremely valuable and, in many ways, are indispensable.

Historically, some hospitals have run through a yo-yo cycle, whereas dramatic slashes of a marketing department led to particular fall-outs and after a period of time, new marketing practices were grown.

Based on the current environment, there is an immediate need for almost every hospital in America to execute a marketing evaluation.

Corathers Health offers marketing evaluation services that detail functions that need to continue forward, be restructured and/or outsourced.

The goal is to help preserve the existing positive effects created by marketing, strive to build better marketing practices, and at the same time cut the associated costs.

Ask Corathers about market strategy risk-reward consulting engagements.