Corathers Health Consulting
Medical Market Insight Initiatives ● Provider Perception Research ● B2B Communication Services

 

Services for Surgical, Device, Diagnostics and Biotechnology Companies

Medical Market Entry Research Initiatives

Corathers Health can provide critical support information for companies attempting to enter new medical markets.

Corathers Health has completed medical market entry insight projects for a wide variety of company profiles, including well established and emerging healthcare corporations, as well as out-of-industry companies interested in crossing-over into new medical markets.

Medical Market Validation Initiatives

Corathers Health can utilize a quantitative and/or qualitative approach to help clients validate a set of market beliefs.

CHC’s market validation initiatives can provide rich and targeted information to companies that have a medical market knowledge gap within a critical area of concern.

Product Launch/Market Segmentation Insight Studies

CHC’s market segmentation studies can provide critical preparatory insight for the product launch of a medical device that will be used by more than one healthcare discipline (and/or be utilized by multiple settings such as private practices, surgical centers and hospitals).

Physician Perception/Surgeon Customer Research

Corathers Health is capable of providing extraordinary physician market research targeting single or multiple physician specialties.

Corathers Health utilizes a variety of data collection methodologies. The firm has the capacity to field exclusive physician interviews focusing on a limited number of special providers, as well as the capacity to survey hundreds of physicians for important thoughts/perceptions on critical topics for larger-scale research projects.

Communication Services

Corathers Health can develop customized initiatives to help clients with critical business communications.

Corathers Health interfaces with important industry influencers (such as physician luminaries, academia, media professionals and corporate executives) from a variety of impressive backgrounds and positions.

Focusing on who the company needs to meet and why, CHC can help identify and/or connect clients to important industry players through unique B2B introduction and bridging services.

Med-tech companies can rely on CHC to ramp-up critical networking in order to connect their company with special people, ideas and opportunities.

Podium and Presentation Platform Service

Through a unique B2B communication service, Corathers Health can assist med-tech companies that are striving to connect with physician (or other professional) target audiences via educational presentations and platform opportunities.

Overlay Services

Corathers Health’s Physician Overlay Service™

Corathers Health’s proprietary Physician Overlay Service™ focuses on the power of physician-essence and specialty-essence insight.

Corathers Health’s Nurse Overlay Service™

With nurses influencing many hospital-purchasing decisions, how can a company move beyond a silo-effect of utilizing nursing insight for mere product positioning?

Our Nurse Overlay represents a methodology for device companies to gain new insights into specific nursing specialties and weave the very essence of nursing inspiration into the corporate culture.

Be sure to also check out our LuminaryExpress™ Services, a top-shelf physician perception service, and Surgical Technologies and Medical Device Case Studies.