Corathers Health Consulting
Medical Market Insight Initiatives ● Provider Perception Research ● B2B Services

 

Services for Surgical, Device, Diagnostics and Biotechnology Companies

Medical Market Entry Research Initiatives

Corathers Health can provide critical support information for companies attempting to enter new medical markets.

Corathers Health has completed medical market entry insight projects for a wide variety of company profiles, including well established and emerging healthcare corporations, as well as out-of-industry companies interested in crossing-over into new medical markets.

Medical Market Validation Initiatives

Corathers Health can utilize a quantitative and/or qualitative approach to help clients validate a set of market beliefs.

CHC’s market validation initiatives can provide rich and targeted information to companies that have a medical market knowledge gap within a critical area of concern.

Product Launch/Market Segmentation Insight Studies

CHC’s market segmentation studies can provide critical preparatory insight for the product launch of a medical device that will be used by more than one healthcare discipline (and/or be utilized by multiple settings such as private practices, surgical centers and hospitals).

Physician Perception/Surgeon Customer Research

Corathers Health is capable of providing extraordinary physician market research targeting single or multiple physician specialties.

Corathers Health utilizes a variety of data collection methodologies. The firm has the capacity to field exclusive physician interviews focusing on a limited number of special providers, as well as the capacity to survey hundreds of physicians for important thoughts/perceptions on critical topics for larger-scale research projects.

LuminaryExpress Service™

CHC’s LuminaryExpress™ service can enable a company to glean wisdom, without getting bogged down in an information overload.

This approach can be used by innovative medical device companies and also aligns extremely well with the needs of biologics, robotics, therapeutics, and biosurgery technology companies.

This nimble service is well suited for both mature and emerging medical companies. Healthcare companies can use the LuminaryExpress™ to gain supplementary perspectives on critical issues that require more depth and/or additional areas of specialization than what their current teams can provide.

In addition, this pulse-of-the-industry service can benefit non-healthcare companies that have not yet developed deep roots with a desired-profile of specialty clinicians, but that are attempting to cross-over into particular segments of healthcare markets.

Communication Services

Corathers Health can develop customized initiatives to help clients with business communications around the globe.

Corathers Health can also provide medical device, surgical product, diagnostics and biotechnology companies with unique communication bridging services. Focusing on who the company needs to meet and why, CHC can help identify and/or connect clients to important industry players through a unique B2B introduction service.

Executive Support Service

Specific to challenges of evolving medical/surgical companies (that do not have c-Suite depth), Corathers Health can provide a wealth of valuable support through a variety of B2B communications, networking and introductory services.

Corathers Health identifies and interfaces with various industry influencers (such as physician luminaries, academia, media professionals and business corporations) from around the world.

The top leadership of small med-tech companies, scarce on big resources, can rely on CHC resources to ramp-up critical networking in order to connect their company with special people, ideas and opportunities.

Company executives, including those that are physician founders/owners, may have short and/or longer term needs for the Corathers Health Executive Support Service.

Overlay Services

Corathers Health’s Physician Overlay Service™

Corathers Health’s proprietary Physician Overlay Service™ spotlights physician/provider essence.

When medical/surgical companies have user base insight-gaps surrounding the underpinning and movements of specific provider specialties or areas of care, the ability to develop optimal growth opportunities may be compromised.Corathers Health’s Physician Overlay Service™ strives to close such knowledge-gaps.

Corathers Health’s Nurse Overlay Service™

The Corathers Nurse Overlay can complement a company’s product/price/promotion marketing mix with a fourth critical element – perception.

It has been said by some that nursing represents the backbone of hospital organizations. With nurses influencing many hospital-purchasing decisions, the utilization of a nurse overlay corporate approach could offer a distinctive competitive edge.

Our Nurse Overlay represents a methodology for device companies to gain new insights into specific nursing specialties, weave the very essence of nursing influence into the corporate culture and reach out to nurses on a whole new level.

Be sure to also check out our LuminaryExpress™ Services, a top-shelf physician perception service, and Surgical Technologies and Medical Device Case Studies.