Surgical Technology & Medical Device Market Research…. and Beyond

Powerful Primary Research. Exclusive Customization.

Strategic Insight Services

As major healthcare companies are working harder to emphasize patient safety and outcomes improvement, Corathers Health is working to help executives better understand the changing healthcare landscape and anticipate potential effects/opportunities of this data-drivenenvironment.

Corathers Health believes that it is critical for companies to explore potential convergence and/or alignment points related to the most dynamic areas of emerging technology. Insight services for large corporate players can be critical to broad-based next-generation thinking and just as critical for tightly targeted insight projects.

Market Driver Identifications

Corathers Health enables clients to understand the forces that influence particular medical markets. The goal of such initiatives is to guide strategy in order to help protect existing business and win new business.

For products facing strong competition, Corathers Health, as an uncompromising independent third-party, can explore drivers and market opportunities.

Physician Perception Research: Voice of the Customer (VOC) Insight

Corathers Health Consulting provides unparalleled medical market intelligence studies for medical technology companies including physician-perception marketing research. Corathers Health strategies utilize physician thoughts, desires and beliefs to drive medical product improvement and marketing methodologies.

The firm is capable of providing extraordinary perception studies targeting one or multiple physician specializations.

Through physician studies targeting information on diagnostic equipment, surgical equipment and other medical devices, the firm can extract vital information to benefit client companies.

Corathers Consulting utilizes existing networks and extremely professional methodologies in recruiting study participants.

Our firm strives to seek out information capable of propelling our clients ahead of the competition. Use our executive reports to better target product development and/or to enhance marketing strategy.

Corathers Health Consulting provides outstanding study services to flagship companies.

Medical Device Market Research

Corathers Health conducts surgical product and medical device primary research that is highly customized. Each market research project is designed specific to the client’s particular situation with respect to market entry, market validation, product positioning, product branding, product re-branding, product improvement, product next-generation design or sales strategy needs.

Medical Market Entry Research

Corathers Health can provide critical information surrounding specific healthcare markets as corporations seek to leverage current positions and enter new markets. As executives strive to better understand medical market potential with respect to their particular circumstances, research findings well beyond simple demographics and sizing estimates are needed.

Corathers Health medical market entry consultants use a multidimensional approach for market research. In addition to the examination of traditional business environment concerns, patient care components such as emerging technologies and new models of care can be incorporated into the findings analysis for enhanced study results. Medical, surgical and tele-health market entry projects focus on breakthrough findings. In addition to the quantitative research component, our entry studies can correlate physician or other end-user insights to help validate best success strategies for market entry.

Corathers Health medical market business development consultants have completed market entry projects for healthcare corporations and also for out-of-industry companies interested in crossing-over into particular medical markets.

If your company has goals for medical device market entry, surgical product market entry, telemedicine market entry, biomedical market entry, biologics market entry, medical technology market entry, surgical technology market entry or medical diagnostics market entry reach out to Corathers Health at 800-952-1716.

Market Validation Studies

Corathers Health provides market validation studies in order to help clients better understand specific markets.

Clients can choose between more traditional, rigorous market validation studies or more agile, cost and time sensitive first-generation briefings in order to gain a pulse on current products and/or go-to-market readiness.

Be sure to check out our  LuminaryExpress™ Services,  a top-shelf physician perception service.