Strategic Insight Services

As major healthcare companies are working harder to emphasize patient safety and outcomes improvement, Corathers Health is working to help executives better understand the changing healthcare landscape and anticipate potential effects/opportunities of this data-driven environment.

Medical Device Market Research

Corathers Health conducts surgical product and medical device primary research that is highly customized. Each market research project is designed specific to the client’s particular situation with respect to market entry, market validation, product positioning, product branding, product re-branding, product improvement, product next-generation design or sales strategy needs.

Medical Market Entry Research

Powerful patient care components such as emerging technologies or new models of care can be incorporated into the findings analysis for enhanced study results. Medical, surgical and tele-health market entry projects focus on breakthrough findings. In addition to basic research components, our entry studies can correlate physician or other end-user insights to help develop solid strategies for market entry and/or provide alignment information relating to go-to-market readiness.

Market Validation Studies

Corathers Health provides market validation studies in order to help healthcare companies better understand specific markets. Such a service may be appropriate for a medical/surgical company attempting to confirm a particular belief/hypothesis. Depending on the client’s choice, Corathers Health can provide rigorous market validation research or more agile, cost and time sensitive first-generation briefings in order to gain a pulse on a critical information need. Corathers Health validation studies can offer valuable information to corporate executives in search of surgical product, medical device, healthcare robotics, telehealth or telesurgery confirmation data.

Physician Perception Studies

Corathers Health features exceptional qualitative research services in order to help companies gain critical medical market and voice-of-the-customer insight. Corathers Health utilizes a variety of data collection methodologies. The firm has the capacity to field exclusive physician interviews focusing on a limited number of special providers, as well as the capacity to survey hundreds of physicians for important thoughts/perceptions on critical topics for larger-scale research projects.

Read more on how Corathers Health can help your global corporation or emerging company.