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	<description>Dedicated to the Advancement of Medical and Surgical Technologies</description>
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		<title>Qualitative Research for Surgical Technology Development</title>
		<link>http://www.corathers.com/content/index.php/2010/qualitative-research-for-surgical-technology-development/</link>
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		<pubDate>Fri, 12 Feb 2010 07:25:32 +0000</pubDate>
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				<category><![CDATA[Industry Views]]></category>

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		<description><![CDATA[Certainly, not all new technologies succeed—a serious issue for companies aspiring to create groundbreaking advances in the state of the art.  Although there is always risk associated with new technologies, many failures stem from problems not with the fundamental technology but with problems that can be avoided by appropriately involving the end users in the [...]]]></description>
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		<title>Surgical Technology Design: Voice of the Customer</title>
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		<pubDate>Tue, 02 Feb 2010 07:24:02 +0000</pubDate>
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		<description><![CDATA[To deliver products that meet customer needs, it is important to integrate the voice of the customer (VOC) into the design process itself. When end-customers are surgeons, it is ever so important to integrate the VOC during the surgical technology design. Surgeons, as a group, are considered by some to be demanding end customers based [...]]]></description>
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